This morning’s Happen Workshop “Master the ‘Make it Happen’ Mindset” with Curt Skene was well-presented, entertaining and motivating. More important, the presentation offered practical tips that Happen members can utilize in their job search.
One area that Curt focused on was to develop a personal brand USP (unique selling point/ proposition) in six words or less to communicate differentiated and memorable value to potential employers. In essence: a two second infomercial. In that vein, I draw everyone’s attention to the book, “Not Quite What I Was Planning, SIX-WORD Memoirs” by Larry Smith. It’s a collection of 6 word memoirs by writers, artists and musicians, some famous and others not. I hope it will inspire Happen members in developing their own brand proposition.
The URL to the Larry Smith site is www.npr.org/templates/story/story.php?storyId=18768430. If you also go to the amazon.com site for the book, you can view a 3 minute video with samples of the memoirs.
Ginette Herald, M.B.A.
Marketing Strategist and Happen Member