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Branding Demands Four Levels of Market Response that take emotional impact, consistency and time.

Remember Your Resume and marketing materials must have Emotional Impact, Consistency and Time (Enabling the reader to understand your brand, your value to the organization in a few seconds.)

Your Resume and Marketing Materials must mirror the following to the reader:

Awareness: Knowing YOU exist

Affinity: Positive feelings, trust

Understanding: Appealing to the intellect

Value: Convincing the reader YOU provide value

YOUR brand should:
Specialize and differentiate yourself so people will automatically presume you are the expert

Demonstrate the value that is inherent in being a specialist.

Be easy to understand because people like easy concepts

Represent YOUR passion.

Irene Becker, Chief Success Officer | Just Coach It
Tel: 1-905-889-0940
E:[email protected]