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Resume Writing 2009 (soon 2010)…

The days of a paper resume are gone! If you were considering stuffing your resume in an envelope and affixing postage, think again. HR professionals and recruiters alike expect a properly formatted, professionally written resume with an accompanying cover letter to be...

20 Most Common LinkedIn Mistakes

by Meg Guiseppi You probably know by now that LinkedIn is a powerful networking tool for personal branding and executive job search. In case you don’t, get busy immediately building your branded profile, connecting with people, expressing your executive brand, and...

Irene’s Resume Writing Tips

The 3 R's - Relevance, Research and Readability Relevance....Focus on what the employer is looking for, not on yourself, your work history and skills. An excellent resume is not about giving the employer every detail, it is a marketing piece to intrigue, a marketing...

Irene’s Personal Branding Tips!

Branding Demands Four Levels of Market Response that take emotional impact, consistency and time. Remember Your Resume and marketing materials must have Emotional Impact, Consistency and Time (Enabling the reader to understand your brand, your value to the...