Marketing Manager
CIBC Mortgages, Marketing

Program Specialist
Staples Promotional Products

Account Supervisor (Air Canada account)
Cossette Advertising (Mtl)

A bilingual (French & English) marketing communications professional with over 20 years of experience in product management, development and integrated marketing communications.
– Led teams (15+) to launch new products, which increased profits & revenues and reduced risk. Won Internal CIBC Marketing Awards.
– Led a team of 8, to launch the largest promotional programs (flawless 40 page catalogue & website (E & F)).

McGill University, B.Comm, Marketing

University of Toronto, Rotman Executive-Leadership Edge Program Senior Leaders

Bilingual (fluent French & English)

Manager, Quality Assurance
Taro Pharmaceuticals Inc.

Senior Manager, Quality Assurance/Quality Control
SteriMax Inc.

Manager, Quality Control
Ciba Vision Canada inc.

* Track record of effective pharmaceutical Quality Management, resolution of significant operational quality and regulatory risks

* Successfully introduced and implemented technical process improvements to test methods (Microbiology and Chemistry), manufacturing processes

* Managed capital budgets (up to $ 600,000) and operational budgets (up to $ 5.2 million) to target

* Continuous improvement

B. Sc. (Microbiology)

Assistant Commodity Trader
Export Packers Company

Business Development Executive
Storage Appliance Corporation (Clickfree)

Carrier Marketing Manager
Research In Motion (RIM – BlackBerry)

Reduced logistics costs by 30% through effective vendor selection and negotiation
Established alliances with distributors, retailers and MROs
Launched BlackBerry devices through marketing campaigns, press releases, conferences, events, TV & radio advertising, achieving market leadership and 400% sales growth
Market and sales leadership at Kodak’s Health Imaging, receiving 100% President’s Club Award

Master in Business Administration (MBA), Bachelor (BSc) in Business Administration, University of the Pacific

Marketing and E-Business Programs at Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois, USA

The Global Manager, Florida International University, (FIU), Miami, Florida, USA

Marketing Director, UK/Ireland
Pfizer Consumer Healthcare

Marketing Director, Canada
Wyeth Consumer Healthcare

Category Manager
Wyeth Consumer Healthcare

Experienced and passionate builder of consumer brands in Canada and Internationally.
* Grew Advil to #1 pain reliever in Canada, more than doubling sales
* Grew Centrum to #1 multivitamin in UK
* Developed award-winning multi-media ad campaigns anchored in consumer insights
* Launched 20+ successful new consumer products
* Strong strategist and team leader

BBA (Marketing) – Wilfrid Laurier University

Executive Development in Marketing Management, Consumer Insights, Media Planning, Strategy, Creative Development

Working proficiency in French, currently learning Spanish

MARKET DEVELOPMENT MANAGER
BASF CANADA INC.

BUSINESS DEVELOPMENT MANAGER
BASF CANADA INC.

MARKETING MANAGER
BASF CANADA INC.

MY PASSION IS “TAKING COMPLEX BUSINESS CHALLENGES AND TURNING THEM INTO PROFITABLE SOLUTIONS!”

17 years of progressive experience in marketing, project leadership and business development.

Well versed in development, implementation and execution of Blue Ocean Methodologies.

Doubled contribution margins and set a strategic precedent by re-positioning low margin “commodity” products and re-branding them as high margin “specialty” items.

MBA – Wilfrid Laurier University

BA – University of Waterloo

German – Professional Working Proficiency