by Meg Guiseppi
You probably know by now that LinkedIn is a powerful networking tool for personal branding and executive job search.
In case you don’t, get busy immediately building your branded profile, connecting with people, expressing your executive brand, and leveraging LinkedIn to full advantage.
But don’t make these 20 mistakes (click here):
Managing a career or a business has seen many changes over the past five years but none as significant as that of the influence of social media. The constant and dramatic increases in Internet users worldwide has fuelled the growth of social media at a rate far surpassing that of newspapers, radio and television but it may very likely be social media fuelling the growth of internet users. Most importantly, people have transitioned from content consumers to content producers making individuals more powerful today than at any other time in our history.
The most important factor in driving your career or business is networking. Social Media is the only venue that provides an opportunity to connect with millions of people and businesses for free! Social Media sites allow you to create a visible online profile, share content and establish a reputation for excellence using the most effective and influential form of marketing available, word of mouth. No amount of paid marketing is as effective as word of mouth and there is no better example of this than social media itself.
Social media sites such as Linkedin, launched in 2003 had 52 million users by November 2009.. Facebook, launched in 2004 reported 325 million users, up from 150 million in January 2009 and Twitter, launched in 2006 had over 20 million users! Perhaps the most remarkable is that it took 477 days for Linkedin to see the first one million users and only 12 days to acquire one million additional users in November 2009. In addition to these online sites, there are hundreds more that have the potential to advance your career or drive your business.
Linkedin, Twitter and Facebook don’t need to pay anyone to promote their product, there are millions of users to do that. Hope this helps to put things into perspective. The hype can be a little overwhelming but social media has and will continue to have a significant impact on out lives.
Barbara J. Mackie